During the month of December, Hoover helped young victims of abuse by washing up and cooling down their nightmares. WonderEight, Global Branding, and Interactive Agency created Hoover’s eye-opening campaign and displayed it at all branches of Khoury Home and Abed Tahan across the country. The campaign aimed at raising awareness about child abuse, a subject scarcely addressed in the Arab world. With every purchase of a Hoover product, a donation was made to himaya to sustain our fight against child abuse. Donation boxes were also available in all branches for donations, no matter how big or small.