Collaboration with Leo Burnett Beirut
Date: Wednesday, August 19, 2015
Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, and what's even more outrageous, in our conservative culture, is that no one dares to talk about it.
A child's safety is often compromised for the protection of a family's pride and reputation.
We wanted to raise awareness on the topic and break the silence through a campaign that would make the people feel involved and encourage them to donate as much as possible during our annual fundraising event.
Agency: Leo Burnet Beirut
Production House: Intaj
Post production: VTR
Break the Silence
Predators Are Everywhere
A Predator in the Park