In collaboration with Little Ones, we launched the distribution of purple bracelets in order to prevent and raise awareness about child abuse in Lebanon. The bracelets were sold at Virgin Megastore during the month of May 2014 with all proceeds allocated to protecting, rehabilitating and socially reintegrating victims of abuse. 

By wearing this bracelet, people were taking a stand against child abuse, choosing to break the silence and speak up for every child who can’t.